Hallmark Care Homes – Keeping relatives and residents connected
Remaining in contact with family and friends has become even more important during the Coronavirus outbreak and Hallmark has introduced a new App called RelsApp to help keep everyone connected.
RelsApp is an easy to use, safe social network that works on any device and enables the sharing of messages, videos and photos. Our teams can see when a resident has received a message or photo and, if required, help them to enjoy it, and respond. Video messages from loved ones can be watched again and again, bringing comfort and reassurance. This aspect is particularly supportive for people living with dementia who miss the touch of a relative and the sound of their voice.
April Dobson, head of relationship centred care at Hallmark describes how the App was introduced in the care homes; “
“We worked in partnership with the developers to personalise the App for Hallmark, initially testing in 2 homes at the start of the year. We shared a common aim; happiness! As we went along, we kept the person at the centre and always thought about the joy it would bring to help an older person to see videos of their grandchildren, and share music and memories….
As the Coronavirus started to affect day to day life, it became immediately evident that RelsApp would be useful for all of our homes. The team at RelsApp created some short training videos for us all to help our team members, residents and relatives get started. We have been able, in a small way through Relsapp to recreate the feelings associated with seeing and hearing a loved one.”
Howard Bashford, the person behind RelsApp told us about the thinking behind the App;
“My partner, Lilla, retired from being a care home manager. I asked whether she had any regrets. She said “none” but she felt that her residents missed out on online communications which we take for granted. That is how it started. For me it was also about my mother and my son. I wanted to develop a safe technology which bridges generations and brings together grandparents and grandchildren. We realised that developing communications which helped the residents, their families and, as importantly, the care home team as well, was key.”
The platform was developed using “closed social networking”. It looks and feels like many other social networks but Howard’s team have ‘closed’ it. You cannot search for anyone to connect with, you have to be invited. Closing a social network makes it a safer place for people who are unfamiliar with technology. During the journey, Howard and his team won the UK IT Industry Award for “Digital Inclusion” and were Runners Up (to the BBC) in the Nominet Awards for “Protecting Users From Threats And Crimes”.
Howard admits that the journey hasn’t always been easy especially as they had set the bar so high at the start of the development process. “It has been hard work. Technology has to look good to all ages. It has to look cool to a teenager and easy to use for an 87 year old. We are not for profit, but whatever you develop has to look as good as Facebook and Skype.
We started with the functionality and the look and feel. We focused on the residents and the carers. Our team includes some great technical professionals but we concentrated on keeping it simple. Our care colleagues led the development at all times, not our technicians.
I knew it would be a success the first time I showed a video message to a resident from her family, who were away on holiday. Everyone was in tears of joy, including me. It was one of the best days of my life.”
During the Coronavirus outbreak the App has been an invaluable communication tool, helping to keep relatives updated with new initiatives and what’s happening in the homes. In the short time since the app was introduced, we have shared individual homes’ newsletters, a monthly gardening club newsletter, activities programmes and a new fundraising initiative – The Great Hallmark Scarfathon.
It has also been a wonderful way to begin building each individual resident a bank of their favourite photographs, memories, clips from films and TV, and music. Many relatives have uploaded videos of grandchildren and special moments from all over the world for their loved ones to share. Hallmark team members have helped residents to do the same and families have expressed how wonderful it is to be able to see that their relative is safe, well and enjoying life.
Hallmark team members have described how RelsApp has helped residents;
“One of our residents enjoyed learning about our new app and received a video message from his brother and sent him one as well! So lovely to have found a way to keep all families as close as possible! It was such a beautiful moment!”
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We are up and running and I wanted to tell you it is amazing!!!
We have connected with so many delighted families and friends today, it has actually been very overwhelming. Thanks for introducing such a great resource which will bring joy and reassurance to so many.
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Times are a bit crazy at the moment and we are very busy in the homes, however I wanted to take a moment to thank you for RelsApp. Fortunately we have been lent 12 iPads during this time which has enabled us to make the most of the app. We have set up accounts for all residents and the lifestyles team has been working hard to upload special music and videos for the residents. We have also connected with most relatives and have started to see the benefit of the app.
I wanted to share a little about how it has helped the home. One lady was very poorly but we were able to have her favourite music playing for her when she passed away which means so much. Equally we have had positive feedback from many family members who are enjoying uploading photos and seeing their loved ones leave messages.
Hopefully this situation won’t last too much longer but I certainly feel fortunate we have this whilst it does. Obviously it will also be a great resource in the future once normality resumes.
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“Some very emotional scenes this morning…families are being so incredibly grateful just to see their relatives’ faces” .
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We started using Relsapp today! It’s been amazing! Already had 10 families use it to share videos and pictures and it’s so lovely to see the residents faces! The team are slowly learning how it all works and can’t wait to use it to work with residents on a one to one basis |
Feedback from relatives has also been positive. One relative told us; “As a relative, I know how busy the team that care for my mother are. By using video messaging, sharing music and writing stories, I know that I am creating invaluable activity content which the carers can share with my mother when it is the best time for everyone.
Skype is great, but it can be rather disruptive if I insist that I want to talk to my mother at 3:15pm! Recording a message on RelsApp means that the care team know it is there and can fit it around her day. Everyone is happy and Mum can see the videos and stories again and again. It’s simple and it works (for everyone).”
RelsApp will continue to be developed further in the future. At Hallmark we believe there are many more smiles to be had and look forward to working alongside Howard and his team.
Steve was appointed Chair of NAPA in 2012 after retiring from a career in the care sector, mostly with older people. His last job was as a Director for 13 years with Methodist Homes (MHA). Trained in social work, Steve worked for various voluntary organisations, including Cambridgeshire, Norfolk and two London Boroughs in management, inspection and policy. He has a keen interest in working with older people, championing their rights – to equality and dignity, and to the best possible standards of care and support. Inspired by a NAPA talk at a conference many years ago, Steve revolutionised the way MHA provided meaningful activity, through staff training (NAPA, of course) and new policies and standards. He also developed new catering standards and gives talks on enhancing the dining experience for care home residents and ‘making meal times fun’. Steve lives in Cambridge and is a keen musician, playing with a couple of local bands.
Sue Goldsmith is the Director of Care Quality for SP & P, a Professional Services company and has worked in the care home sector for over 25 years. Beginning her journey as a staff nurse, she soon became a Registered Manager before joining a specialist quality team for a large corporate company where she led the group’s Care Improvement initiative.
Sue has spent many years focusing on improving care for people living with dementia, including the development of frameworks and strategies to drive improvement. Sue is an avid fan of Dementia Care Mapping and utilises this in a bid to see the world from the perspective of the person and identify opportunities to enhance well-being.
Sue is passionate about people and, through her work, promotes a values-based culture that aims to enhance the lives of every person, every day.
With nearly twenty years of wellness experience, Suzy works for a leading care home group and is the senior manager responsible for developing and directing the lifestyle and wellness provision across the organisation. She has an academic background in fine art and psychoanalysis and worked for over ten years as a yoga therapist in the community, including training yoga teachers and yoga therapists. With a real passion for promoting active ageing and wellness programmes for those living with frailty or dementia, Suzy has been an ardent supporter of the dedicated work of NAPA and became a Trustee in February 2018.
As a learning and development professional for over 25 years, I have been fortunate enough to spend the last 11 years working full-time in the Social Care and Health sector, with a particular focus on older people’s care.
My work centers around providing engaging learning and workforce development tools such as online appraisal systems, for people working at all levels from front line workers to managers. The learning and training side of my role covers compliance training through to leadership development. My passion lies in developing leadership behaviours for all and seeing those behaviours applied to deliver care with dignity and compassion. Lately, I’ve had the opportunity to build on previous work that put me in contact with colleagues in Australia. This time I’ve had opportunities to find out more about older people’s care in China, all making the world seem a much smaller place!
Outside work, I love my garden, my family and reading (including the newsletter) I also volunteer at the local hospital through NHS Workforce and I would love to see a similar national initiative for volunteering in Care Settings. I am a Dignity Champion and Dementia Friend and take every opportunity to spread the word about both initiatives wherever I go.
During the last 11 years, I have worked with colleagues at NAPA and admired greatly the work they do and the impact it has on members in both large and small organisations. I’ve heard many stories about the training, the support through qualifications and the information conveyed through the newsletter and this inspired me to offer some time on a volunteering basis back in 2017. When I then had the opportunity to join the Board at NAPA as a Trustee, I was delighted, and I look forward to contributing through my knowledge of the sector as well as through my experience in learning, training and people development.
I am an enthusiastic member of the NAPA Trustee team and enjoy using my skills and experience to help inform the strategic direction and future focus of the charity.
I have a long background in social care and have had a wide range of roles, all of which have been focused on improving outcomes for people that use services, be that as a Care Assistant, Registered Manager, Commissioner, Care Manager, Auditor or as a Regulator. But I must say that my main passion has been Regulation be that as an inspector of care services or performing national roles with both CSCI and CQC developing inspection tools and methodologies.
I found myself in the fortunate position of being able to re-evaluate what I wanted from life and made the decision to really cut down on my 9-5 work and focus on what makes me, and my family, happy. This resulted in a big change and gave me the ‘headspace’ to explore new opportunities, with one of these being a trustee for NAPA.
I have always had a passion for improving the quality of care for people and have found that if you give people the opportunity to be as independent as possible and create a stimulating environment that encourages engagement and communication you won’t go far wrong! Over the course of my career this has always been enabled by providing good quality activities for people, and the guidance and support to do this effectively has consistently been provided by NAPA.
For over 25 years Julian has worked within some of the London’s most renowned design agencies helping clients with their brand communication challenges.
In recent years he’s been working in the third sector helping clients to communicate complex issues as well as raising awareness of their mission and objectives.
On top of his charity work he’s also providing design consultancy services for governmental agencies such as Healthwatch and Monitor.
Suzanne’s has had a successful career in Social Work and Management, she qualified as a social worker in 1985 and specialised and majored in Management and Counseling. Suzanne is a Care Home Director, with extensive knowledge and experience in managing multi-site operations. She has an excellent track record of growing and developing care home businesses, achieving KPI targets and improving services.
Suzanne is acknowledged as a successful leader who has been able to develop and motivate others and lead by example. She believes in creating a working environment where strong teams and effective communication are vital in promoting staff loyalty and retention.
On top of this she has been an active Trustee board member of NAPA (National Association for providers of Activities for older people). She has dealt with peoples’ problems, from all walks of life, and working with them, is where Suzanne found her passion.
Jean is a Controller for Unilever Food Solutions, the specialist foodservice arm of Unilever, manufacturer of well-known brands such as PG Tips Tea, Flora Spread, Colman’s Mustard, Hellmann’s Mayonnaise and Knorr Stocks.
Jean’s 20+ years’ experience in the food industry is a successful blend of marketing and sales, combined with leading teams and developing talent.
Recently she lead the development of Unilever Food Solutions strategy and action plan for Elderly Care Operators, inspired by creating meaningful occasions for all! Jean became an active Trustee in 2016.
My 30+ year career in health and social care is about changing hearts and minds to achieve quality of life for older people. NAPA is my favourite charity as it is small and inspirational with extraordinary influence. Activity organisers are hidden gems in the care world and NAPA created them.
My privilege was to know its founder, the late Margaret Butterworth in the 1980’s. I saw her spot ‘activity’ as being key to creating energy in a care home, where institutionalisation was accepted. She had courage, determination, imagination, energy and they shine through NAPA’s amazing team today. What a legacy!