Rewriting our Induction Guide recently gave me the chance to review what’s changed in the 20 years since NAPA was registered as a charity. It is a mixed bag. In many areas’ things are recognisably better. In the past it was rare to find someone working at a senior level for a social care provider that had a responsibility for activity provision anywhere in their job description. Nowadays I can reel off 20 or more names of individuals that we work with on a regular basis. I believe a combination of NAPA’s influence and regulators looking more closely at quality of life issues has led to this change for the better. Policies are emerging that take a holistic view of activity being central to many aspects of care and not the exclusive preserve of a single employee in the role of Activity Coordinator.
Implementing those policies into practice is still a challenge for many but some are succeeding. In 1998 when I was working as an Activity Provider, I contributed a chapter to a book on the New Culture of Activity Provision. It detailed my 3-year journey to get the whole team on board, including our nurses, to recognise the importance of meaningful engagement to well -being as everybody’s job not just mine. Sadly, I still hear this story over and over again when working with frontline Activity Providers. On the plus side many more Managers are saying that they want the whole team engaging and are seeking ways to achieve it. We are working with some care providers who have made a real investment into this field and are beginning to reap the rewards through improved inspection ratings, better occupancy and improved staff retention rates. Their residents can only be better off as a result.
A source of pride for us in recent years has been establishing qualifications in Activity Provision. None existed until we wrote the qualification, developed achievable delivery methods and promoted it across the sector. We were awarded the Skills for Care Accolade for Best Endorsed Training Provider this year which was the icing on the cake. Better still is seeing the outcomes for hundreds of students who have gained credibility and confidence in their role. We now want to see at least one person in every care setting holding this qualification.
Over the years we have supported the growth of many innovative suppliers of goods and services and have delighted in seeing them become established across the sector. Organisations like Revitalyz, Oomph, Active Minds, Alive and StepChange, to name just a few, have helped to change how people think. Our formal partnership with Our Yesterdays has encouraged the use of digital technology at an affordable price. The growth of social media as a communication tool has been a real benefit to NAPA. We make good use of Facebook, Twitter and Pinterest – terminology unknown to our original members. Developing our website has been built into the workload as it is now the first port of call for anyone wanting to know what we do.
NAPA has been a driving force behind a number of national initiatives that are now embedded. We are proud to say that we were one of the first to support the formation of the My Home Life movement and continue to co- chair Care Home Open Day. Supporting quality improvement through Your Care Rating and serving on the Advisory Board for Reading Agency projects demonstrates the breadth of our influence and helps to meet our aim of being a ‘thought leader’ in the sector.
No charity could review its recent history without reference to income and fundraising. Many years ago, the staff and Trustees planned a strategy to be as self -funding as possible and not grant dependent. Thank goodness for that foresight as many small organisations have failed to survive local authority cuts and nationwide pressure on income for care providers. Our income today is almost equally split between membership and training. Careful housekeeping in house and tremendous dedication by the small team of 6 has kept us going in very trying times. We’ve had support in kind, and through sponsorship, from lots of the provider groups as well as leading national bodies like National Care Forum and Care England. Fundraising for us will always be difficult because we don’t, and won’t ever, directly provide services to cared for people. We are unique in supporting care teams to do the job but that is not generally seen as a positive reason to donate money by the general public. This doesn’t stop us from trying but we are pragmatic about achieving much income from this route. We are grateful to a recent London Marathon runner for her support and to the many care homes that have saved stamps on our behalf.
So, what of the future? Our simple aim to ensure that every person, supported by a care setting, has at least one quality conversation every day is an easy statement to make but a real challenge to achieve. We are lifted though by the advances of the past twenty years and, if we can survive the financial challenges, we know we can continue to make a difference. We set out to support care teams to enable people to have a meaningful life and believe that with the greater, frailty and dependency of those needing care that we have an even bigger part to play in the years to come.
Sylvie Silver
NAPA Executive Director December 2018
Steve was appointed Chair of NAPA in 2012 after retiring from a career in the care sector, mostly with older people. His last job was as a Director for 13 years with Methodist Homes (MHA). Trained in social work, Steve worked for various voluntary organisations, including Cambridgeshire, Norfolk and two London Boroughs in management, inspection and policy. He has a keen interest in working with older people, championing their rights – to equality and dignity, and to the best possible standards of care and support. Inspired by a NAPA talk at a conference many years ago, Steve revolutionised the way MHA provided meaningful activity, through staff training (NAPA, of course) and new policies and standards. He also developed new catering standards and gives talks on enhancing the dining experience for care home residents and ‘making meal times fun’. Steve lives in Cambridge and is a keen musician, playing with a couple of local bands.
Sue Goldsmith is the Director of Care Quality for SP & P, a Professional Services company and has worked in the care home sector for over 25 years. Beginning her journey as a staff nurse, she soon became a Registered Manager before joining a specialist quality team for a large corporate company where she led the group’s Care Improvement initiative.
Sue has spent many years focusing on improving care for people living with dementia, including the development of frameworks and strategies to drive improvement. Sue is an avid fan of Dementia Care Mapping and utilises this in a bid to see the world from the perspective of the person and identify opportunities to enhance well-being.
Sue is passionate about people and, through her work, promotes a values-based culture that aims to enhance the lives of every person, every day.
With nearly twenty years of wellness experience, Suzy works for a leading care home group and is the senior manager responsible for developing and directing the lifestyle and wellness provision across the organisation. She has an academic background in fine art and psychoanalysis and worked for over ten years as a yoga therapist in the community, including training yoga teachers and yoga therapists. With a real passion for promoting active ageing and wellness programmes for those living with frailty or dementia, Suzy has been an ardent supporter of the dedicated work of NAPA and became a Trustee in February 2018.
As a learning and development professional for over 25 years, I have been fortunate enough to spend the last 11 years working full-time in the Social Care and Health sector, with a particular focus on older people’s care.
My work centers around providing engaging learning and workforce development tools such as online appraisal systems, for people working at all levels from front line workers to managers. The learning and training side of my role covers compliance training through to leadership development. My passion lies in developing leadership behaviours for all and seeing those behaviours applied to deliver care with dignity and compassion. Lately, I’ve had the opportunity to build on previous work that put me in contact with colleagues in Australia. This time I’ve had opportunities to find out more about older people’s care in China, all making the world seem a much smaller place!
Outside work, I love my garden, my family and reading (including the newsletter) I also volunteer at the local hospital through NHS Workforce and I would love to see a similar national initiative for volunteering in Care Settings. I am a Dignity Champion and Dementia Friend and take every opportunity to spread the word about both initiatives wherever I go.
During the last 11 years, I have worked with colleagues at NAPA and admired greatly the work they do and the impact it has on members in both large and small organisations. I’ve heard many stories about the training, the support through qualifications and the information conveyed through the newsletter and this inspired me to offer some time on a volunteering basis back in 2017. When I then had the opportunity to join the Board at NAPA as a Trustee, I was delighted, and I look forward to contributing through my knowledge of the sector as well as through my experience in learning, training and people development.
I am an enthusiastic member of the NAPA Trustee team and enjoy using my skills and experience to help inform the strategic direction and future focus of the charity.
I have a long background in social care and have had a wide range of roles, all of which have been focused on improving outcomes for people that use services, be that as a Care Assistant, Registered Manager, Commissioner, Care Manager, Auditor or as a Regulator. But I must say that my main passion has been Regulation be that as an inspector of care services or performing national roles with both CSCI and CQC developing inspection tools and methodologies.
I found myself in the fortunate position of being able to re-evaluate what I wanted from life and made the decision to really cut down on my 9-5 work and focus on what makes me, and my family, happy. This resulted in a big change and gave me the ‘headspace’ to explore new opportunities, with one of these being a trustee for NAPA.
I have always had a passion for improving the quality of care for people and have found that if you give people the opportunity to be as independent as possible and create a stimulating environment that encourages engagement and communication you won’t go far wrong! Over the course of my career this has always been enabled by providing good quality activities for people, and the guidance and support to do this effectively has consistently been provided by NAPA.
For over 25 years Julian has worked within some of the London’s most renowned design agencies helping clients with their brand communication challenges.
In recent years he’s been working in the third sector helping clients to communicate complex issues as well as raising awareness of their mission and objectives.
On top of his charity work he’s also providing design consultancy services for governmental agencies such as Healthwatch and Monitor.
Suzanne’s has had a successful career in Social Work and Management, she qualified as a social worker in 1985 and specialised and majored in Management and Counseling. Suzanne is a Care Home Director, with extensive knowledge and experience in managing multi-site operations. She has an excellent track record of growing and developing care home businesses, achieving KPI targets and improving services.
Suzanne is acknowledged as a successful leader who has been able to develop and motivate others and lead by example. She believes in creating a working environment where strong teams and effective communication are vital in promoting staff loyalty and retention.
On top of this she has been an active Trustee board member of NAPA (National Association for providers of Activities for older people). She has dealt with peoples’ problems, from all walks of life, and working with them, is where Suzanne found her passion.
Jean is a Controller for Unilever Food Solutions, the specialist foodservice arm of Unilever, manufacturer of well-known brands such as PG Tips Tea, Flora Spread, Colman’s Mustard, Hellmann’s Mayonnaise and Knorr Stocks.
Jean’s 20+ years’ experience in the food industry is a successful blend of marketing and sales, combined with leading teams and developing talent.
Recently she lead the development of Unilever Food Solutions strategy and action plan for Elderly Care Operators, inspired by creating meaningful occasions for all! Jean became an active Trustee in 2016.
My 30+ year career in health and social care is about changing hearts and minds to achieve quality of life for older people. NAPA is my favourite charity as it is small and inspirational with extraordinary influence. Activity organisers are hidden gems in the care world and NAPA created them.
My privilege was to know its founder, the late Margaret Butterworth in the 1980’s. I saw her spot ‘activity’ as being key to creating energy in a care home, where institutionalisation was accepted. She had courage, determination, imagination, energy and they shine through NAPA’s amazing team today. What a legacy!